"The Rhythm of advertising"
The Musical messages are memorable more than the spoken ones. Once the music streams, it sneaks directly into the emotions. That’s surely what makes The Radio the most powerful communication and broadcasting device. Everybody _from time to time_ sings in harmony with advertising jingles and it happen subconsciously. Emphatically, our brains are sparked off by emotions to remember the advertising of a product.
Effective jingles deliver an entertaining and memorable experience to the consumer, help create a unique identity for any business or product, and contribute to successful branding.
What do radio advertisings do exactly?
- Effective jingles deliver an entertaining and unforgettable experience to the consumer.
- They create a unique identity for any business or product.
- Contribute digging a successful branding.
Jingles are a very reliable tool for delivering a slogan or positioning statement in any TV or radio campaign. The musical style and attitude of a jingle can tell the audience what to expect from the company or product, very quickly.